This lifestyle brand photography was shot for The Hayes on Stone Way, new construction multi-family living nestled in the heart of one of Seattle’s beloved communities. Steps from what you love, the photography focuses on the spirit of Stone Way living to draw potential residents into imagining the possibility of an active life lived at The Hayes. From brand identity to collateral and throughout the marketing, the brand story and photography focuses on the activities and entertainment in the walkable neighborhood. This work is the result of a highly collaborative partnership with Dulce Design, the boutique creative agency hired by Pollard Entities and Washington Holdings to create the brand. Working with Dulce Design is always such a fun experience. They bring a clear, organized creative vision and a genuine openness for real time collaboration. I have always believed that great work is the reflection of a great client and that the energy of a shoot is reflected in the shots themselves. Working with Dulce Design has been nothing short of extraordinary, from pre production to post production.