Cutter & Buck

Authentic Brand Photography for Cutter & Buck’s CBUK and Clique Collections

Photography Type: Brand Photography, Fashion Photography, Lifestyle Photography

The Vision:
Cutter & Buck, a sports apparel and outerwear brand established in 1990, approached us with a clear mission: to define authentic photography directions for two of their key collections: CBUK and Clique. We were thrilled to collaborate with their team, a brand designer, and other creatives to capture the essence of both collections while staying true to each style’s identity.

Our goal was to honor Cutter & Buck’s brand legacy while highlighting the individual characteristics that set each collection apart. We embraced a refreshing approach to their vision, infusing the shoot with energy and authenticity.

Behind the Scenes:
For CBUK, we drew inspiration from vibrant saturated colors, accentuated with hot highlights and sharp shadows. Our focus was on expressive talent with genuine energy, encapsulating the comfort and style that CBUK is known for. We aimed for a dynamic, bold look, where every image radiated confidence and movement.

On the flip side, Clique required a different aesthetic. Here, we chose seamless white backgrounds paired with ample, soft light, accentuating the minimalistic, elevated basics that define the brand. The goal was to keep the feel bright and honest, with a touch of environmental texture to reflect the authenticity of Clique’s wardrobe.

Throughout the shoot, our team maintained an incredibly collaborative atmosphere. The Cutter & Buck team worked hand-in-hand with us, diving into every detail while respecting the creative freedom of the process. This synergy led to an organized, high-energy set where both amateur and professional talent felt at ease, allowing them to genuinely express themselves and bring the brand’s story to life.

Final Results:
The final images embody the true essence of both collections—CBUK’s energetic, bold spirit and Clique’s honest, elevated simplicity. Each frame tells a story of authenticity, comfort, and style, while staying true to the Cutter & Buck brand. From the dynamic expressions of CBUK to the bright, minimalist elegance of Clique, these images reflect the diverse personalities and unique styles that Cutter & Buck celebrates.

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