Airly Crackers

Location: Remote Collaboration (New York)
Photography Type: Food Photography, Product Photography, Packaging Photography

The Vision:
We’re excited to share some mouthwatering food shots we recently captured for the new packaging design of Airly Snack Crackers! Despite the challenges of working remotely during the pandemic, we successfully collaborated with the talented team at Clark McDowell in New York, taking live direction through Zoom calls. Our goal was to create product photography that would not only showcase the delicious appeal of Airly’s snacks but also align perfectly with their brand’s mission and unique positioning in the food production world.

Behind the Scenes:
Working with a skeleton crew and leveraging innovative technology, we were able to pull off a seamless food photography shoot despite the remote nature of the project. The process involved close coordination with the Clark McDowell team to ensure the food styling and product photography met the high standards required for packaging and marketing materials.

Using top-tier lighting and a combination of creative techniques, we captured each cracker in its best light, showcasing its texture and appeal. We made sure to highlight both the natural beauty of the product and its place in the growing snack food industry. The final images perfectly reflect Airly’s brand values: clean ingredients, wholesome snacks, and bold flavor.

Final Results:
The resulting product photography was integrated into Airly’s new packaging design, helping the brand stand out on the shelves and make an impact in the competitive snack market. The images also played a key role in supporting their marketing materials, from social media campaigns to product launches. Check out the link to discover more about Airly’s unique positioning and mission in the food production world.

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