ICY HOT Photography
NOTES
In collaboration with the Seattle agency, SidLee, my team and I had
the opportunity to produce a photo shoot for Sanofi, the parent company
of Icy Hot. This shoot was specifically for their new line of products
targeting muscles and joints under strain. Our objective was straightforward:
capture dynamic movements. We hired 5 talented athletes to provide the
agency and client with a range of options. Here's a selection of shots
from the shoot along with samples of the final packaging design.
Photographer: David Estep
Agency: SidLee
Client: Icy Hot / Sanofi
Package design: Jon Graeff
Producer: Steve Kennevan
Stylist: Irene Deneen
Wardrobe: Kim Brooks
Photo Assist: Anthony Ponce De Leon
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