ICY HOT Photography

Introducing captivating photography for Icy Hot's latest line of products, designed to provide relief for muscles and joints after exercise.

In collaboration with the Seattle agency, SidLee, my team and I had

the opportunity to produce a photo shoot for Sanofi, the parent company

of Icy Hot. This shoot was specifically for their new line of products

targeting muscles and joints under strain. Our objective was straightforward:

capture dynamic movements. We hired 5 talented athletes to provide the

agency and client with a range of options. Here's a selection of shots

from the shoot along with samples of the final packaging design.

Photographer: David Estep Agency: SidLee Client: Icy Hot / Sanofi Package design: Jon Graeff Producer: Steve Kennevan Stylist: Irene Deneen Wardrobe: Kim Brooks Photo Assist: Anthony Ponce De Leon
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