Cutter and Buck is a sports apparel and outerwear brand founded in 1990. With a handful of collections, Cutter and Buck approached us to define authentic photography directions for two of their collections, CBUK and Clique. I brought in a brand designer to embrace the ethos of those brands and explore potential photography concepts. Our brand refresh process included studying the collections, understanding their target and discussing, via mood boards, how far we could push each of these collections while honoring the style of each. Everything from talent recruitment, stylist collaboration and post production execution was tailored to bring these lines to light.
Our inspiration for CBUK was saturated colors with hot highlights and clear shadows. Expressive talent with genuine expressions and high energy in wardrobe are reflective of the comfort and style that is CBUK.
Our inspiration for Clique was seamless white backgrounds with ample full light and a hint of environmental texture. Bright but honest. Raw, real talent in wardrobe that is reflective of the elevated basics that is Clique.
An example of collaboration at its finest, the clients rolled up their sleeves with myself and my team. Equal parts diving into detail and respecting potential, together we created an organized shoot in a high energy set that made amateur and pro talent alike feel at ease to be themselves.